Third Party Event Forms & Guidelines
Donations to the Knoxville Affiliate of Susan G. Komen for the Cure are extremely important and your interest is greatly appreciated. The Affiliate is accountable to the public for fundraising activities using the Komen name. To this end, the following guidelines have been developed to serve as standards for those who organize special events, benefits or promotions on behalf of the Komen Knoxville Affiliate ("Sponsor"). All questions regarding these guidelines should be directed to the Knoxville Affiliate office at 865.588.0902.
After reviewing these guidelines, please complete and sign the attached application and return it to:
Executive Director
Knoxville Affiliate
Susan G. Komen for the Cure
6701 Baum Drive #255
Knoxville TN 37919
- As a responsible steward of public funds, Komen believes that a reasonable percentage of the gross revenues from all fundraising events should be directed to the Komen Knoxville Affiliate; exceptions may be made for first-year events and on a case-by-case basis. As a general rule, the Komen Knoxville Affiliate holds to the standards set forth in the Better Business Bureau guidelines. Events held by or benefiting Komen Affiliates are required to keep expenses to 25% of gross revenue.
- If Sponsor represents to the public that a percentage of proceeds will benefit the Komen Knoxville Affiliate, Sponsor should be prepared to provide access to an accounting of revenues and expenses. If so requested, an accounting and fund distribution will be expected within 60 days after the conclusion of the special event or promotion.
- A Sponsor must request written permission to use Komen’s name and/or logo. Completion of the Komen Knoxville Affiliate Special Events Application may constitute such a request. No use of Komen’s name and/or logo will be allowed without a written agreement.
- The Komen Knoxville Affiliate has financial benchmarks for name and logo usage. A minimum of $500 donation must be predicted for use of the Affiliate’s name. A minimum of $1000 donation must be predicted for the use of the Affiliate’s logo. Exceptions may be made for first-year events and on a case-by-case basis.
- All promotional material related to an event benefiting the Komen Knoxville Affiliate must be reviewed and approved by the Komen Knoxville Affiliate prior to its production and distribution.
- Sponsor agrees to inform the Komen Knoxville Affiliate of any effort to recruit financial underwriters for any special event or promotion benefiting the Komen Knoxville Affiliate. Informing the Komen Knoxville Affiliate of all underwriting requests will ensure that there is no duplication of underwriting efforts which may be currently underway.
- The Komen Knoxville Affiliate is not responsible for ticket sales or other administrative aspects of the Sponsor’s events. Sponsor must have the means to sell tickets, send invitations, and/or publicize the event, if necessary.
- Sponsor is responsible for complying with all IRS regulations regarding the event. IRS regulations governing charitable deductions for participation in special events are quite specific, and the Komen Knoxville Affiliate can provide information and guidance on this matter.
- Sponsor is responsible for obtaining any necessary permits and clearances required by the government and compliance with all applicable laws. Sponsor must also obtain appropriate insurance coverage as necessary.
- The media rarely will provide “free time” for a charitable sales promotion. Sponsor should be prepared, therefore, to commit the necessary funds from advertising and promotion budgets. Sponsor should be prepared to initiate publicity for the event or promotion.
- All references to the Komen Knoxville Affiliate in publicity and promotional materials for the event or promotion should refer to the Knoxville Affiliate of Susan G. Komen for the Cure.
- If donations are derived from sales promotions of a product, the product must be seen as non-controversial. For further clarification of “non-controversial” direct all questions to the Executive Director of the Komen Knoxville Affiliate. Events and promotions should provide favorable community image and be financially solvent.
- The Komen Knoxville Affiliate is available to discuss a gift restriction favored by the Sponsor to the event or promotion. However, the Komen Knoxville Affiliate may reserve the right to use the funds generated as it sees fit without restriction by the Sponsor.